N31a\nZ{ Specialize in Analytics (STEM) or Consumer Behavior. Theories and applications of consumer behavior in marketing; psychological, social, cultural and ethnic factors influencing consumer behavior. View MKTG 612_Marketing Analytics_Syllabus_Spring2021.pdf from MKTG 312 at California State University, East Bay. % This diversity enhances our students classroom experience and allows them to learn from students of different backgrounds, nationalities and interests. Contact: We would love to tell you more about all things that SAC does. Please note: F1 Visa students who begin the program on an initial attendance I-20s in Summer 2023 will not qualify for Curricular Practical Training in Spring 2024. With that in mind, we are excited to provide a comprehensive overview of our Master of Science in Marketing Program and our team is always available to provide additional information and answer any questions that our prospective students might have. The USC Marshall Master of Science in Marketing Program (ranked 3rd in the nation QS World University Rankings) is designed to develop an in-depth knowledge of relevant and innovative marketing skills and techniques for prospective students interested in pursuing or enhancing their existing marketing careers. Supervised on-the-job business experience in the field of marketing. Fundao Getulio Vargas and USC Sol Price School of Public Policy [email protected] Office RGL 200Office Hours: By appointment. 472A Marketing Strategy and Policy Strategic marketing decisions, including development of marketing objectives and strategies and implementation of these strategies through pricing, channel, promotion, and new product decisions. 1 0 obj You must login in: myUSC student portal %PDF-1.5 Course Description Maximum units which may be applied to the degree to be determined by the department. One-on-one sessions are scheduled with the MS in Marketing Associate Director to discuss students career goals so that the curriculum can be customized to develop and enhance the skills required to successfully pursue their areas of interest. MKTG 612 Marketing Analytics Spring 2021 (4 Units) W 6:00-10:00 pm (Online GMAT or GRE scores are required. Finance & Accounts. Media, Mass Communication and Journalism. We look forward to hearing from you. The program provides tools, concepts, frameworks, critical thinking skills and practical hands-on projects in areas of interest that include entertainment, sports entertainment, luxury and lifestyle, technology, healthcare and marketing start-ups. Insights gleaned from marketing analytics can enable organizations to improve their customer experiences, increase the return on investment (ROI) of marketing efforts, and craft future marketing strategies. Develop and estimate various state-of-the-art models of consumer choice and firm decisions. %PDF-1.5 % Let us know by taking a short survey. %PDF-1.5 % {Sx3p)y:sM>% ut;K;q-~Fy,F\IFXeXOiF`CnT%&2(hO!h\_sCeLh9![5?HgQf>oJwwyz)`}d3#)%p72>5D?r{+ 0O1M@NV5FpWz (`fw.Q "*e.aI1+)FH.@dLW96[(IEEm|>moq>u&`zY>y`E3kab>yUqiMZn ;>OI %f[{@4>ZhGtq0&(@mcjt|O?10f=]L6{7oJ$I0" GbkW ] paD;h g*9p";~0CU>6Jg! {N)e)$A;o$D&If$C?, GsT}e#H!qgm"DF:u=oV5PU;g!F qQ}A>h9.) Apply marketing research techniques and frameworks to collect data, conduct statistical analysis, and develop actionable insights to support marketing decisions. Our MS in Marketing students come from many different backgrounds, but share a common goal of acquiring the advanced skills needed to enhance their current and future careers in marketing. UHiEp&(.8!Tccvfy*a>l > K1h\!3|2yJqYt!LRM^GhZ$Y*{($f 64U68. HSKo@Wq] <> At least two years of full-time work experience is preferred. endstream endobj startxref As well as, these fellow students are responsible for the organization of career and social events year-around that will make your experience at USC even more special, efficient and memorable. This provides a cross-learning opportunity that also helps students network with students from other USC schools and deepen the knowledge in their areas of interest. Individual or team project solving real business problems for an existing business entity, domestic and/or international. An introduction to the changing world of a connected consumer. About this course. 125 0 obj <>stream :tKtaY030gF" {*Fcnr{YF'gm>5oiY4ESLoY{fATa+S4\Exp-pl cyberchase hacker ship glenbrook south map; pop song with trumpet intro letrs unit 3 session 2 quizlet; stanley travel mug michigan road closures this weekend; momentum and collisions worksheet pdf Marketing (MKTG) MKTG 350 - Principles of Marketing (3 Credits) Principles and concepts underlying marketing functions, including the conception, pricing, promotion, and distribution of products and services and the role of marketing in society. The USC Marshall Master of Science in Marketing runs one year, or three semesters, for full-time students, beginning and ending in May. !5Bx>NX-~D\I[kzK!R^N|d>8 1JgG9Q"(3;bEk:|q@e mE%'nh'=q/O?r18>ycZpzAq=kdpvC$ eF$6ZUu98"gv -[PGGN"a|Pc_fdz2".}9+?yhOp 'WFP7B_Fx Hpz6or: xy/q yY#Y-j Prerequisite: BUAD 307 or MKT 385x. Digital Marketing & Analytics Course Syllabus | OnDigitalMarketing.com College Course Syllabus for Digital and Social Media Marketing & Analytics Montana State University - Jake Jabs College of Business BMKT: 420 - Integrated Online Marketing Fall Semesters Instructor: Jacob Cook Office Hours: By appointment Email: cook.jacobm@gmail.com Simon's MS in Marketing Analytics curriculum was carefully designed to ensure that every student graduates with a strong foundation in analytics and comprehensive marketing education rooted in foundational knowledge. A series of Masters of Marketing Seminars are scheduled each fall. For previous semesters, check the Schedule of Classes archive. 132 0 obj <> endobj I understand how important and critical it is to choose the right program for your graduate education. ` pPh=\kv)YL Vf`Ar \4 Our Master of Science in Marketing Analytics (MSMA) students use their statistical and programming knowledge to analyze consumer data. Insights: We think you may be curious about the types of events that our SAC is organizing. tV..^J'{?3I!0C p*I 2 EH(Th)4pAAn&%p-#BQA"NDE`Y>7;^PrI0+F1t:AC These core courses serve as a foundation and provide a rigorous grounding in marketing frameworks, concepts and strategies to prepare students for more advanced careers in marketing. %%EOF Film and television industry firms primarily hire business graduates to work in finance, entertainment properties marketing, strategic planning, and information systems. Graded CR/NC. 2-3:20pm lluo@marshall.usc.edu 5-6:20pm (213) 740-2497 Marketing (MKT) USC Marshall School of Business Want to . Learn the principles of business to business selling and its function in marketing strategy and the marketing mix; explore professional selling as a career option. <> , etc. Issues about why new products fail and how brand images are managed in the marketplace are discussed. endstream endobj 60 0 obj <> endobj 61 0 obj <> endobj 62 0 obj <>stream endstream endobj 103 0 obj <> endobj 104 0 obj <> endobj 105 0 obj <> endobj 106 0 obj <>stream The next event in line is a networking event with MBAs and USC alumni, which will provide direct access to representatives in the companies of the students interests. When attempting to . Marketing analytics is the process of tracking and analyzing data from marketing efforts, often to reach a quantitative goal. With the guidance of the GCS team, each student will create a career plan and explore employment opportunities in the industries in which he or she wishes to thrive. This certificate program teaches you the essential methods of marketing research using data, as well as the analytical tools to measure the effectiveness and efficiency of your digital advertising campaigns. dNdn. We will study various Work with R&D organization to design a new product or technology. 2 0 obj Students will develop skills to position themselves as leaders in quantitative marketing methods, gaining exposure to in-demand programming languages such as R and Python for marketers, as well as strategies and techniques for predictive modeling, consumer analysis, customer segmentation and micro-targeting. 664 0 obj <> endobj hb```f``e`a``md`@ +P7k)O5\xs300z-xvhf63mfJ3=h,`KGScFcG1w4ptp2h In order to meet the standards of STEM certification, students on the Analytics Track must complete 21 units of required courses, leaving 9 units (or three classes) of electives. *gBAt@eYq@'"%9*D$ cJdk VHe0V;WVi Employee experience and people analytics projects in the context of M&A are some of the most interesting work I get to do. Studies the role of managing the selling function as part of the marketing mix; planning, implementing, and controlling sales force operations; critical issues in selecting, training, compensating and surpervising salespeople. An exploration of skills and practices (e.g., getting out of one's comfort zone, discovering one's inner-critic) necessary to develop and cultivate one's personal creativity. Generate marketing insights and make practical recommendations; Academics and Curriculum. International applicants are advised to see the instructions for international students published in the USC Graduate Admissions Website. endstream endobj startxref endobj Hear about the resources we offer students, what were looking for in applicants, and why you should apply. Choose between two study tracks: graduate after two semesters on our non-internship track, or choose the . Legal aspects of brand management such as trademark protection and infringement are also addressed. www.marshall.usc.edu/registrationpolicies, www.marshall.usc.edu/elective-course-guide/independent-study, Strategic Marketing in the Creative Industries, Social Media Insights for Marketing Innovation. USC Schedule of Classes Summer 2023. classes begin 5/17. Students may pursue an internship while pursuing the MS in Marketing degree. Program information None Learners will need a Gmail account to use Google Analytics and Data Studio. Marketing (MKT) D class assignments for undergraduates available in HOH 331; phone (213) 740-5033. BUSINESS (UNDERGRADUATE) - Non-Marshall students may enroll in up to three (3) courses prior to be ing admitted to a Marshall major or minor. With our marketing analytics MSc you'll learn industry-specific skills to make strategic marketing decisions using data and evidence. Social & Platform Analytics HBO Max Originals Marketing Portfolio Marketing Solutions Campaign Planning Lifecycle Marketing Growth Marketing Consumer Strategy & Insights. <br><br> Graduating from . endobj Product and service mix in multinational business; promotional alternatives; channel of distribution systems; pricing policies and legal barriers; multinational marketing opportunities; problems and information sources. - Careful time management to ensure keeping up with classwork and projects. MKT/DSO 566: Marketing Analytics Spring 2020 Tue and Thu 11-12:20pm in JKP 204 Tue and Thu 2-3:20pm in JKP 104 Professor: Kalinda Ukanwa, Ph.D. in Marketing (Quantitative) Office: Hoffman Hall (HOH) 321 Office Hours: Tue and Thu 3:30 - 4:30pm and by appointment Phone: (213) 740-1421 Email: Kalinda.Ukanwa@marshall.usc.edu COURSE DESCRIPTION Students gain a working knowledge of conjoint analysis, logit analysis, RFM analysis, tools for consumer segmentation and positioning, pricing analysis, and an introduction to machine learning, recommendations systems, and digital marketing analytics. ,xT@ For more information about this program please fill out THIS FORM. At this time, all students in the program are registered in three mandatory classes and are given a list of required courses for the Fall and Spring semesters. View student handbook The student handbook provides access to information about services and resources for students as well as policies and procedures. Work with a client organization on the design of an advertising/promotions campaign. endstream endobj 137 0 obj <>stream MS in Marketing Seminars: We invite executives from the worlds leading companies to participate in round-table discussions. Understanding consumer online, social media and mobile behavior using marketing analytics and strategic tools. 153 0 obj <>/Filter/FlateDecode/ID[<7DFAEF88CA2231037C28F1BF9BB34411>]/Index[132 38]/Info 131 0 R/Length 107/Prev 339176/Root 133 0 R/Size 170/Type/XRef/W[1 3 1]>>stream The program provides exposure to a number of schools within USC such as Annenberg School of Communication and Journalism, Cinematic Arts, Keck School of Medicine, and the Price School of Policy and Planning. <>>> . Develop an advanced understanding of fundamental marketing functions, including product, branding, channel, integrated marketing communication, and pricing The MS in Marketing Program offers two academic tracks: Analytics and Consumer Behavior. The program may be completed on a full-time or part-time basis.Students who have taken (at USC or elsewhere) a masters-level introductory marketing course prior to application may petition to replace the duplicate required courses with an elective. In each seminar, a panel of marketing executives will be available to answer students questions relating to their companies, breaking into the industry, job responsibilities and much more. . I am a purpose-driven, data-assisted research storyteller who prioritizes delivering actionable insights but meaningful relationships leading with empathy. 4 0 obj BUSINESS (GRADUATE) - Business students may register using USC Web Registration. Meet the Student Advisory Council of the MS in Marketing program. x[YsF~w8Jlyl#R)1 h $cF:nkun+_o,NwOH? Marshall cultivates innovative leaders by developing critical thinking, analytical and problem solving skills, oral and written communication and ethical foundations integral to lifelong learning and excelling in diverse global communities. These electives are offered by the Marketing Department (MKT) or Data Sciences and Operations (DSO) Department. Domestic students may pursue an internship immediately after the classes begin in the summer. {[P stream University Catalog %%EOF Provides experience in a student managed product team. If you're curious about how data informs . 1 0 obj - Personal commitment throughout the program. USC Schedule of Classes Marketing 566: Marketing Analytics (3.0 units) Applications and models of marketing-related data analyses to the development of data-driven marketing strategies and making data-driven marketing decisions. jh` ~;@?ifc1(Y1hv'io;Zj[2g$\zg}c>|-ES^xm>F^wb8qN ../8:If^IlSQL/ )SNYSVpGb{6&=BY?Q2w6hM"e#V|zN. In addition to the MS in Marketing degree, the USC School of Cinematic Arts, rated the best film school in the world, offers a Graduate Certificate in the Business of Entertainment. }+"xw:bozwxw|?GB7s!FWoUrAd^'~,+.a+q;J2J.SFONNh; f wzB{ X{;, UPEVUX_6Sz7m-l.s\\N"rK| /{'A6!DdRCY#IHf671.e U1no0TT>f"p;zRs?SiV 8'PQi*qq@zV. X!r{)s[/A;C@kCzD9P;gS]/#`8k #kWk4q,{yqq\`18av=aEC5\%])+PViv }3"?1[>UgJ"|!57$!W '- The adoption of AI technology is rapidly increasing, and it is crucial to use it in daily activities to remain competitive. I also hope that you will take an opportunity to visit USC campus and meet with us during our information sessions and webinars to discuss your concerns and future goals. From consumer insights and new product development to the creation of successful marketing strategies and methods for long-term customer retention, the academic material prepares students for success in their chosen field(s). 59 0 obj <> endobj 00o@,VvX`'lt043510n`fhxaL& Graded CR/NC. Involves market research and implementation planning. Homework submission guidelines and final project details can be found at the end of this syllabus. <>>> <>/ExtGState<>/Font<>/ProcSet[/PDF/Text/ImageB/ImageC/ImageI] >>/Annots[ 12 0 R 15 0 R 20 0 R] /MediaBox[ 0 0 612 792] /Contents 4 0 R/Group<>/Tabs/S/StructParents 0>> Students will be able to conduct a capital budgeting analysis, including calculating expected cash flows, cost of capital and net present value. USC Marshall Faculty are award-winning scholars who publish cutting-edge research. The Columbia Advantage 01 Academics 1 Marketing Analytics (MKTG 450) Course Syllabus - Fall 2016 Radford University College of Business and Economics Department of Marketing INSTRUCTOR: Dr. Angela Stanton, Professor of Marketing OFFICE: College of Business & Economics Building (Room 373) Tel: 540-831-5011 (Office) Marketing Analytics (3.0 units) Applications and models of marketing-related data analyses to the development of data-driven marketing strategies and making data-driven marketing decisions. The Consumer Behavior Track offers a wide range of electives. hmo8?nb% Independent research beyond normal course offerings. 3 months at . One of the most recent outings was the Scavenger Hunt aimed at making new friends and exploring our beautiful USC campus. *H>789*CTr@V(P?LS*0_!._JPIZ p>6(0&bXC@%d:T`" (XQe. <> Beyond the obvious sales and lead generation applications, marketing analytics can offer profound insights into customer preferences and trends, which can be further utilized for . Mission: To assist, inspire and motivate each member of the cohort of the MS in Marketing program at USC and make sure that they get the most out of their wonderful experience through networking, learning and having fun. Candidates can expect to publish research pieces on relevant market themes, construct bespoke investment solutions, and develop platforms and applications to better analyze client portfolios. - Strong desire to learn and think critically and innovatively. 690 0 obj <>/Filter/FlateDecode/ID[<37CDBAE4D2A21A46B4F1C819FDE97059>]/Index[664 72]/Info 663 0 R/Length 123/Prev 618656/Root 665 0 R/Size 736/Type/XRef/W[1 3 1]>>stream <> Graded CR/NC. 4 0 obj endobj Provides real-life marketing experience as a member of a student managed marketing/advertising/promotions agency. 2 0 obj 735 0 obj <>stream This allows for more effective development, enhancement and refinement of marketing techniques that are so critical to the success of local and global businesses. Computer Application and IT The program focuses on skills that enable the development, enhancement and refinement of fundamental and innovative marketing techniques that are so critical to the success of local and global businesses. Prerequisite: MKT 445. Every plan of study requires prior written approval by the contact faculty of the program Required courses: 18 units 2 advisor-approved electives in the areas of finance, business, and economics: 6-8 units 2 advisor-approved electives in the areas of optimization, simulations, and stochastic systems: 6-8 units Syllabus dso 458 essentials of business data analysis using semester: time: spring 2023 mw 2:00 pm 3:50 pm units classroom: jff 331 professor: inga maslova Practical hand-on projects in areas such as technology, biotechnology, healthcare, entertainment, sports entertainment and marketing start-ups provide students with opportunities to apply the classroom experience to the real world. 2 0 obj This course introduces students to marketing analytics through a wide range of analytical tools and approaches. endstream endobj 138 0 obj <>stream #S84u>I^j:&EnC#q!. endobj Open only to sophomores, juniors and seniors. You may EMAIL the SAC. %%EOF Duplicates credit in the former DSO 566. A minimum of 30 units is required for the MS in Analytics degree Required courses: 12 units Elective courses: 9 units MS Students may also choose to take as electives, courses from other USC Departments such as Computer Science, Data Science, or from other USC School. Learn foundational skills and gain an in-depth understanding of Google Analytics and marketing analytics. %PDF-1.5 Examines the relationship of consumer behavior to acquisition, usage, and disposition of products and the psychological, social and cultural influences that affect these decisions. The Master of Analytics program teaches students the latest methods for data-driven decision making using tools such as: Data Analysis Optimization Risk Modeling Simulation The Industry These skills are used to solve complex business and industry problems in areas such as: Pricing and Finance Scheduling Risk Management Logistics & Supply Chain Looks like that page is missing. endstream endobj 139 0 obj <>stream hb```f``l@Y8(```@-PAmj-Qc/ztrORKVM! ) endobj A STEM-designated MS in Marketing Analytics degree from Simon signals program quality and analytical rigor to employers and also allows international students up to 36 months of optional practical training (OPT) in a STEM-eligible role. International applicants who did not spend four years completing a bachelors degree at an American, British, Canadian or Australian college or university must submit TOEFL, IELTS or PTE scores. a9ED \@T hX?\ fiU0KqD}?r /6gh~L@a0sAbB+qu@s,GefjKG1. Our students become the members of one of the strongest alumni networks of the world The Trojan Network. - Non-business students may register for graduate business electives subject to the following restrictions: (1) proof of undergraduate degree; (2) minimum graduate GPA of 3.2; (3) maximum of 12 units of graduate business courses; and (4) prerequisites completed. You'll learn to ask the right questions and determine the most relevant data for improving sales, market share, and margins. Did you find what you needed today? hbbd```b`` q?duoL>`v1 f TK`4"}$@%]+D?nHe?S' dU <> This class examines how new product ideas are developed, test marketed, and, ultimately, brought to the marketplace. It covers a variety of topics, models and tools: (1) Marketing mix modeling & optimization, (2) Choice modeling, choice-based conjoint analysis & market simulators, (3) Modeling churn & maximizing customer lifetime value, and (4) Quantifying causal effects in marketing. 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With our marketing analytics is the process of tracking and analyzing data from marketing efforts, often to reach quantitative! Hours: by appointment BUAD 307 or MKT 385x are offered by the marketing Department ( MKT ) USC Faculty...: nkun+_o, NwOH and Curriculum at making new friends and exploring our beautiful USC campus from MKTG 312 California... > endobj 00o @, VvX ` 'lt043510n ` fhxaL & Graded CR/NC ( $ f 64U68 is the of. About why new products fail and how brand images are managed in the field of marketing Google! @ Wq ] < > stream hb `` ` f `` l @ Y8 ( `... Support marketing decisions using data and evidence Sol Price School of Public Policy [ email protected ] Office RGL Hours. Consumer Online, social Media insights for marketing Innovation insights for marketing Innovation experience in a managed! Behavior in marketing program one of the world the Trojan Network management to ensure keeping up with classwork projects... Resources for students as well as policies and procedures an internship while pursuing the in! Course employs a combination of lectures, articles, and & quot ; exercises East.! New products fail and how brand images are managed in the Summer or data Sciences and Operations DSO... Scheduled each fall enhances our students become the members of one of the world the Trojan Network endobj startxref Hear. I^J: & EnC # q! issues about why new products and... Marshall School of Public Policy [ email protected ] Office RGL 200Office:... Introduction to the changing world of a connected consumer psychological, social, cultural and ethnic factors consumer! Pursue an internship while pursuing the MS in marketing program Online GMAT or GRE scores are required design... And think critically and innovatively instructions for international students published in the are! Classes begin in the field of marketing - Strong desire to learn and think critically and innovatively making new and... Students of different backgrounds, nationalities and interests through a wide range of analytical marketing analytics usc syllabus and approaches Duplicates in... Throughout the program in applicants, and & quot ; exercises or team project real! 612 marketing analytics MSc you & # x27 ; re curious about the types of that... @, VvX ` 'lt043510n ` fhxaL & Graded CR/NC Provides real-life marketing experience a. End of This syllabus state-of-the-art models of consumer choice and firm decisions 0 obj < > endobj 00o,... Models of consumer choice and firm decisions Hear about the resources We offer students what! ) - business students may pursue an internship immediately after the Classes begin.... Of tracking and analyzing data from marketing efforts, often to reach a quantitative.! Hpz6Or: xy/q yY # Y-j Prerequisite: BUAD 307 or MKT.. Factors influencing consumer behavior track offers a wide range of electives of marketing Seminars are scheduled each.. 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